The Army & Air Force Exchange Service (AAFES), commonly known by its online platform ShopMyExchange, is a vital retail operation that provides goods and services to military members and their families. As one of the largest retail operations in the United States, the Exchange plays a unique and critical role in supporting the morale and welfare of military communities both at home and abroad.

A Mission of Service

Established in 1895, the Exchange’s mission is rooted in service. Unlike traditional retail companies, ShopMyExchange operates under the U.S. Department of Defense and exists to support the U.S. military community. The Exchange provides tax-free shopping and competitive pricing on a wide range of products, including electronics, clothing, household goods, and groceries. What truly sets it apart, however, is that 100% of Exchange earnings are reinvested into military communities, supporting programs such as child development centers, youth programs, and fitness facilities on military installations.

This reinvestment has made a meaningful difference in the lives of military families for generations. In recent years, hundreds of millions of dollars have been returned to the community through these dividends, helping to improve quality of life for active-duty service members, retirees, veterans, and their families.

Who Can Shop?

ShopMyExchange privileges are extended to a select group of individuals tied to the military. This includes active-duty service members, members of the Guard and Reserve, military retirees, and certain honorably discharged veterans. Family members of eligible patrons and certain Department of Defense civilians may also be authorized to shop depending on their status.

In 2017, ShopMyExchange opened its online shopping privileges to all honorably discharged veterans, giving millions more the opportunity to take advantage of the benefits it offers. This move was widely praised as a way to honor service and provide ongoing support to those who once wore the uniform.

Online and In-Store Convenience

With over 4,000 facilities worldwide—including shopmyexchange retail stores, gas stations, restaurants, and convenience stores—the Exchange has a significant physical footprint. These stores are commonly found on military installations, providing easy access to service members and their families. However, the online platform, ShopMyExchange, has dramatically expanded access and convenience.

ShopMyExchange.com offers a comprehensive shopping experience, featuring a wide range of products from top national brands. The site is structured similarly to leading e-commerce platforms, with detailed product listings, customer reviews, and frequent sales and promotions. Patrons can order directly online and have their purchases delivered to their homes or local Exchange locations.

The online platform also offers exclusive deals, flexible payment plans, and a Military Star Card—a private label credit card that offers additional rewards and financing options tailored to the needs of the military community.

Financial and Operational Impact

ShopMyExchange is a self-sustaining entity, operating without taxpayer dollars. It funds its operations through the revenue generated by its retail activities. This model not only reduces the burden on the federal budget but also ensures that earnings directly benefit the people it serves.

The Exchange employs more than 35,000 associates worldwide, including many veterans and military spouses. Hiring from within the community is another way ShopMyExchange supports military families, offering employment opportunities that can accommodate the unique demands of military life, such as frequent relocations.

Additionally, the Exchange plays a strategic logistical role. In deployed locations, it operates retail stores, known as “BX/PX,” that provide troops with familiar comforts and necessities in austere environments. From forward operating bases in the Middle East to remote installations in Asia and Europe, ShopMyExchange delivers a slice of home to service members far from their families.

Innovation and Adaptability

In recent years, ShopMyExchange has focused on innovation to meet the evolving needs of its patrons. The Exchange has embraced new technologies, mobile shopping, and omnichannel strategies to provide a seamless shopping experience. It has also expanded its product offerings to include more organic and health-focused items, aligning with the growing emphasis on wellness within the military community.

Sustainability is another focus, with efforts to reduce environmental impact through recycling programs, energy-efficient stores, and eco-friendly product options.

A Commitment That Endures

ShopMyExchange remains a cornerstone of military life, delivering value, convenience, and a deep sense of community. Its mission goes beyond retail—it is about honoring service, supporting readiness, and contributing to the well-being of those who defend the nation.

For over a century, the Exchange has proven that a government-run retail system can be both efficient and compassionate, putting people before profit while remaining financially sound. As it continues to adapt and grow, ShopMyExchange stands as a proud example of service to those who serve.